Tested by the best noses in the business.

The objective of the campaign is to generate high levels of awareness for their new Kirkland Signature Ultra Clean detergent. Unlike other products, Kirkland's exclusive and breakthrough Odor Innovation Technology eliminates odors instead of covering them up, resulting in completely clean clothes.

To demonstrate how effective the odor eliminating power of Kirkland detergent is, we will be putting it to the test using the best noses in the business.

role: creative director